Matt Winkley

Three women lifting large tire for strongman outside fitness gym

High Intensity Cookie Cutting

This is something we’ve been highlighting literally since these franchised gyms (you all know the ones we mean) started in the industry while this article is 95% original, I am going to borrow a point from another independent gym owner who had recently articulated well, the points against high intensity cookie cutter franchise gyms. “With… Read More »High Intensity Cookie Cutting

Equipment or Space?

Big Globo Gym Mantra: The more equipment we have the better our gym. Independent Gym Mantra: Space is a premium, bare minimum equipment can produce results. This is a very common thing to see, the larger corporate gyms stacking their floors with machines, side by side like soldiers going into battle. With the exception of… Read More »Equipment or Space?